Fitness
July 2020 - Fitco’s content management system
Introduction
Platform | Desktop + Mobile User | Medium and small fitness centers Time | 1 month Language | Spanish
FITCO is a management system that assists fitness boutiques and sports centers in expanding their operations. It assists businesses in leveraging technology to improve service quality by optimizing procedures and operations.
I worked with them on a freelancing project to figure out the best approach for their clients to develop websites for their businesses using the same software they already had. The purpose was to give clients the option of creating a customized website to help them promote their brand, retain students, and give them more flexibility with a better scheduling tool.
Team
Product Manager (FITCO)
Engineer Manager (FITCO)
Product Designer (me)
Responsibilities
For this project, I was the single designer in charge of the user experience and user interface. I was given a breakdown of the solution's strategy, the user, their needs, and what this new CMS functionality needed to support.
Story
Maria
Maria runs a modest fitness center in Bogotá, Colombia, and is the manager and owner. As the business begins to take off and the virus spreads, she realizes she has to step up her game. Because all of her locations are closed, she decided to invest in a recording studio so that she and other coaches could create live and online classes.